Our Manifesto

As designers, we aren't merely creators of beautiful objects or interfaces. Peel back the polished exterior of our work, and you'll find a captivating world where form dances with function, where the mundane transforms into the magnificent, and where chaos evolves into order.

We observe the world through a unique lens. The everyday life, the quotidian objects, and the seemingly insignificant interactions spark our imagination. These moments, however fleeting, fuel our creativity. We take these sparks, inspect them intently, and begin our journey of transformation, turning an ordinary experience into a tangible entity—a product, a space, an app, a website.

Being a designer is not just about creating; it's about understanding, empathizing, and solving. It's about translating observations into solutions and experiences into innovations. It's not a role limited to those with a formal design background. Anyone who cultivates an inquisitive mind, a deep understanding of human needs, and a desire to improve the world around them can step into our shoes.

In our hyperconnected era, we are all consumers of design. Our lives are intertwined with the tangible and intangible outputs of our collective creativity—from the smartphones we can't live without, to the applications that make our lives easier, to the urban landscapes that make our hearts skip a beat. We browse, admire, 'like', 'share', and move on. But in this rapid consumption, we often overlook the deeper process, the careful thought that went into these designs, and the potential we all have to contribute to this world of creation.

This rapid, often mindless, digital consumption makes me pause. What if we moved from passive admiration to active creation? What if, inspired by a stunning architectural design, we sketched out our own concept instead of simply sharing it on Instagram? What if we delved deeper into that spark of curiosity, that initial reaction to a well-designed product, and used it to ignite our own creations?

Design, at its core, is about forging order from chaos, and finding elegant solutions amidst seemingly insurmountable problems. As Victor Papanek astutely said, "Design is the conscious effort to impose meaningful order." We experience the world, digest it, and aim to transform it into a better, more harmonious place.

Yet, we must be cautious. The ephemeral nature of digital appreciation can reduce our understanding and reverence of design to a fleeting interaction. It's a missed opportunity to fully absorb the experience, to delve deeper into its intricacies, and to kindle true inspiration. The experience becomes a silhouette, a momentary diversion rather than a meaningful connection.

Being a designer is more than creating aesthetically pleasing artifacts. It's a mindset, a way of life. It's about daring to challenge the status quo, tenaciously solving problems, and empathetically placing users at the heart of every decision. It's about being open to mistakes, ready to learn, and willing to grow.

So next time you come across a well-designed object or space, take a moment. Don't just admire it—immerse yourself in it. Consider the decisions that went into its creation. Place yourself in the shoes of its creator. What would you do differently? How would you improve it? Harness that spark of curiosity, engage with it, and let it fuel your own creative fire.

After all, design is not just about the final product—it's about the journey, the process, the learning, and most importantly, the human experience. As Frank Lloyd Wright insightfully said, "The mission of an architect is to help people understand how to make life more beautiful, the world a better one for living in, and to give reason, rhyme, and meaning to life." This ethos extends to all of us in the design field. By understanding and embracing this, we step into the exciting world of design as active participants rather than passive observers.

By understanding and embracing the essence of being a designer, we move from consumers to creators, from spectators to contributors. We become part of the beautiful, dynamic, and constantly evolving world of design. We design, and in doing so, we truly live.


As designers, we aren't merely creators of beautiful objects or interfaces. Peel back the polished exterior of our work, and you'll find a captivating world where form dances with function, where the mundane transforms into the magnificent, and where chaos evolves into order.

We observe the world through a unique lens. The everyday life, the quotidian objects, and the seemingly insignificant interactions spark our imagination. These moments, however fleeting, fuel our creativity. We take these sparks, inspect them intently, and begin our journey of transformation, turning an ordinary experience into a tangible entity—a product, a space, an app, a website.

Being a designer is not just about creating; it's about understanding, empathizing, and solving. It's about translating observations into solutions and experiences into innovations. It's not a role limited to those with a formal design background. Anyone who cultivates an inquisitive mind, a deep understanding of human needs, and a desire to improve the world around them can step into our shoes.

In our hyperconnected era, we are all consumers of design. Our lives are intertwined with the tangible and intangible outputs of our collective creativity—from the smartphones we can't live without, to the applications that make our lives easier, to the urban landscapes that make our hearts skip a beat. We browse, admire, 'like', 'share', and move on. But in this rapid consumption, we often overlook the deeper process, the careful thought that went into these designs, and the potential we all have to contribute to this world of creation.

This rapid, often mindless, digital consumption makes me pause. What if we moved from passive admiration to active creation? What if, inspired by a stunning architectural design, we sketched out our own concept instead of simply sharing it on Instagram? What if we delved deeper into that spark of curiosity, that initial reaction to a well-designed product, and used it to ignite our own creations?

Design, at its core, is about forging order from chaos, and finding elegant solutions amidst seemingly insurmountable problems. As Victor Papanek astutely said, "Design is the conscious effort to impose meaningful order." We experience the world, digest it, and aim to transform it into a better, more harmonious place.

Yet, we must be cautious. The ephemeral nature of digital appreciation can reduce our understanding and reverence of design to a fleeting interaction. It's a missed opportunity to fully absorb the experience, to delve deeper into its intricacies, and to kindle true inspiration. The experience becomes a silhouette, a momentary diversion rather than a meaningful connection.

Being a designer is more than creating aesthetically pleasing artifacts. It's a mindset, a way of life. It's about daring to challenge the status quo, tenaciously solving problems, and empathetically placing users at the heart of every decision. It's about being open to mistakes, ready to learn, and willing to grow.

So next time you come across a well-designed object or space, take a moment. Don't just admire it—immerse yourself in it. Consider the decisions that went into its creation. Place yourself in the shoes of its creator. What would you do differently? How would you improve it? Harness that spark of curiosity, engage with it, and let it fuel your own creative fire.

After all, design is not just about the final product—it's about the journey, the process, the learning, and most importantly, the human experience. As Frank Lloyd Wright insightfully said, "The mission of an architect is to help people understand how to make life more beautiful, the world a better one for living in, and to give reason, rhyme, and meaning to life." This ethos extends to all of us in the design field. By understanding and embracing this, we step into the exciting world of design as active participants rather than passive observers.

By understanding and embracing the essence of being a designer, we move from consumers to creators, from spectators to contributors. We become part of the beautiful, dynamic, and constantly evolving world of design. We design, and in doing so, we truly live.



Are You a Designer?